HiveX DSP · AI Optimization · Programmatic Supply
A commerce-first programmatic infrastructure — from real-time bidding to AI-driven optimization.
Built for Commerce Performance
Standardized integrations, real-time processing and reliable reporting.
OpenRTB 2.5
Standardized real-time bidding joins SSPs, ad exchanges and publishers on one protocol.
S2S Postback
Conversion events flow server-to-server for fast, accurate optimization without pixel loss.
API Integration
Campaigns, offers and reporting sync through one clean, automated data connection.
Sub-ID Optimization
Every traffic source carries a sub-ID, so winners are isolated and scaled automatically.
Real-Time Bidding
Each impression is valued in milliseconds and bid on at its true conversion potential.
Anti-Fraud Shield
Pre-bid filtering blocks IVT and suspicious traffic to protect media spend.
Audience Profiling
Behavioral and commerce signals resolve into audience segments that actually convert.
Dynamic Bidding
Bids adapt to conversion probability to optimize every impression.
The Optimization Loop
Signals, decisions and feedback — running continuously on every campaign.
Signals
Real-time traffic, audience and conversion signals flow into the HiveX decision engine.
Decisions
Models evaluate every impression in milliseconds and bid on its potential value.
Feedback
Conversion outcomes feed back into the model, sharpening each next decision.
From Bid Request to Model Learning
One connected path from inventory opportunity to conversion feedback.
- 01SSP / ExchangeInventory opportunity
- 02OpenRTB Bid RequestRequest received
- 03HiveX Decision EngineEvaluate the opportunity
- 04Audience + Traffic + Commerce SignalsMatch intent and value
- 05Dynamic BidPrice each impression
- 06Bid ResponseReturn the decision
- 07Impression / ClickDeliver and engage
- 08ConversionMeasure the outcome
- 09S2S PostbackReceive conversion signals
- 10Model OptimizationLearn for the next bid
Conversion feedback continuously improves the next bid.